Philippe Apeloig
About our collaboration
To celebrate its 230th anniversary, the Musée du Louvre has teamed up with graphic designer Philippe Apeloig for an unprecedented collection called Calepinage. A major figure in contemporary graphic design, he offers a new take on the Louvre logo, designed in 1989, through a series of stationery items. Inspired by the clean lines and architecture of the museum, this collection celebrates the elegance of the location and the graphic heritage of the Louvre.
The Calepinage Line
Vertical lines extend the logo following the three-letter shaft: L, U and E. Other horizontal lines follow the edges of the title block in which the logo is inserted. The whole forms a grid that structures the space according to irregular rhythms.
The slender brackets are reminiscent of a stone or glass layout; they are reminiscent of the pavements of the Louvre Palace, its facades and the glass walls of the Pyramid. The logo is inscribed in the center of this composition "in majesty".
