1. Privacy Policy

This Privacy Policy sets out the terms on which any information (including any personal data as defined by applicable data protection law) that is collected from you, or that you provide, through the website https://boutique.louvre.fr/ (the "Site") will be processed by us. Please read the following carefully to understand our practices regarding your personal data and how we will process it.

Your personal data is collected on the Site, on behalf of SFTC and the Louvre, by DIFY GROUP, RCS Rennes B 492 539 523, whose registered office is located at Z.I DE LA BELLEVUE, RUE BLAISE PASCAL 35220 CHATEAUBOURG, FRANCE.

Please click on the sections below for more information on our privacy policy:

  • WHO ARE WE?

  • CONTACT

  • DATA WE MAY COLLECT FROM YOU

  • DATA WE COLLECT FROM OTHER SOURCES

  • WHY YOUR DATA MAY BE USED

  • DISCLOSURES OF YOUR DATA

  • DATA RETENTION AND TRANSFER

  • COOKIES

  • SOCIAL NETWORKS AND OTHER THIRD PARTIES WHO PROVIDE CONTENT, ADVERTISING OR FUNCTIONALITY ON OUR SERVICES

  • CHILDREN

  • YOUR RIGHTS

  • YOUR PRIVACY RIGHTS IN CALIFORNIA

  • LINKS TO THIRD PARTY SITES

  • CHANGES TO OUR PRIVACY POLICY

  • USERS BASED IN THE EUROPEAN UNION


WHO ARE WE?

DIFYGROUP is the creator and manager of the Site on behalf of SFTC SARL and the Louvre.

SFTC SARL, domiciled at 61 Avenue de la République, 92120 Montrouge, FRANCE, registered with the Nanterre Trade and Companies Register under number 507 525 517 (hereinafter, "SFTC"), collects your personal data (hereinafter, the "Data") through the DIFYGROUP Site.

SFTC is intended to use and enjoy the Data both for the needs of after-sales service and for e-commerce marketing.

In addition, and subject only to the acceptance of the client (hereinafter, the "Client"), SFTC will transfer the Data to the public establishment of the Louvre Museum, domiciled at 34-36 quai François Mitterrand, 75001 Paris, FRANCE, identified in the INSEE under the SIREN number 180.046.237 (hereinafter, the "Louvre"), so that it may use the Data in the very specific context of information concerning the Museum's new products and offers relating to its activity.

SFTC and the Louvre are responsible for the processing of the Data in accordance with the provisions of the GDPR.

DIFYGROUP is, in the sense of the provisions of the RGPD, a subcontractor in the processing of the Data. DIFYGROUP will use your Data for the purposes and on the instructions of SFTC and the Louvre.

CONTACT

The Customer is informed that the Data Manager of DIFYGROUP is Mrs. Marie Menini.

All questions, comments and requests regarding this Privacy Policy can be made by clicking here, or by e-mail to the following address: privacy@difygroup.com.

Regarding any request for modification/deletion of or access to your Data, please see our GDPR & Personal Data page.

For questions, comments or requests not related to this Privacy Policy, please see the FAQ.

DATA WE MAY COLLECT FROM YOU

When you use the Site or contact us by email, social media, SMS, telephone or any other method, we may collect and process the following data about you:

Data that you provide to us, including :

  • in the forms you fill in on the Site (newsletter registration, creation of a customer account) ;

  • during any correspondence with us by telephone, e-mail or otherwise;

  • when you register on the Site;

  • when you subscribe to or place an order on the Site;

  • when you participate in chat rooms or use any other social networking feature on the Site;

  • when you enter a competition, promotion or survey; and

  • when you report a problem or request assistance in connection with the Site.

The Data you provide to us may include your first and last name, address, email address and telephone number, date of birth, payment information, photographs, images and comments.

The Data we collect about you whenever you visit the Site includes

technical information, including IP address, login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;

information about your visit, including the full URL path to, through and from the Site (including date and time); and

the pages you viewed or searched for, page response times, download errors, length of visits to particular pages, information about interaction with pages (including scrolling, clicks and mouse-over) and methods used to leave the page.

We may also collect Data about the devices (including phones, computers, or other devices) from which you access and visit our Sites. Such Data may include unique device identifiers and mobile network information (including phone number), IP address, language and time zone, operating system, hardware version, device location (including specific geographic locations, such as through GPS, Bluetooth or WiFi signals).

SFTC and the Louvre, as data controllers, may, with your consent, collect, use, transfer, and store your Data in order to send you institutional information and to carry out statistical studies in connection with this Site.

The Data recorded is reserved for the use of SFTC and the Louvre and may be communicated to their subcontractors.

The Data collected in this way is kept for a period of three years from the last exchange.

Your rights and how to exercise them are detailed below in the dedicated section.

The Louvre's general policy on data protection is also available on the following page: Personal Data Protection Policy.

The Louvre's Data Protection Officer (DPO) since March 13, 2019 is the law firm Alain Bensoussan Selas, 58 boulevard Gouvion-Saint-Cyr, 75017 Paris, which can be contacted at the following email address paris@lexing.law.

The DPO of SFTC is Mr. Fabien Allègre, domiciled at 61 Avenue de la République, 92120 Montrouge, who can be contacted at the following email address fallegre@icloud.com.

DATA WE COLLECT FROM OTHER SOURCES

We also work closely with third parties (including, for example, business partners, technical, payment and delivery service providers, advertising networks, analytics providers, social networks, such as Facebook and Twitter, information retrieval service providers, rating agencies, third party login and social network integrators) and may receive Data about you from them.

If you choose to use features offered on this Site that connect to your online profiles, accounts or services (including social network accounts) ("Connected Accounts"), we may collect any Data for which you have provided permission from the settings used on such Connected Accounts. For example, if you log in to the Site using your Facebook account and choose to allow Facebook to share your profile with us, we may collect such Data. The Data we receive from logged-in Accounts includes email addresses, first and last name, location (city and country), gender, date of birth, "likes", posts or other activities on social networks. Please review the privacy settings of your Connected Account to control what Data is communicated to us through it.

WHY YOUR DATA MAY BE USED

We may use the Data held about you to:

  • respond to your requests;

  • provide you with information about products for sale on the Site; and

  • provide you, or enable certain third parties to provide you, with information about other products and services we offer which are similar to those you have already purchased or enquired about or which we think may be of interest to you;

  • make suggestions and recommendations to you and other users of the Site about products or services that may be of interest to you and them;

  • offer, or allow others to offer, targeted advertisements through the websites you visit about products or services that may be of interest to you;

  • measure or understand the effectiveness of the advertisements we send to you and others, and provide you with relevant advertisements;

  • track the progress and number of entries to competitions and promotional offers;

  • allow you to interact with the Site, for example, by posting comments, or to share information from the Site on third party social networking platforms;

  • to carry out our obligations under any contract between you and us and to provide you with information, products and services that you have requested from us;

  • administer your access to the Services or notify you of any changes to the Services;

  • to comply with legal and regulatory requirements;

  • administer the Site and carry out internal operations, including problem solving, data analysis, testing, research, statistics and surveys;

  • to improve the Site to ensure that the content is presented in the most effective manner for you; and

  • to ensure the security of the Site.

We may combine Data we receive from other sources with Data you provide to us and information we collect about you (including Data relating to your devices). We may use such combined Data for the purposes described above.

Data collected at the time of the order

The Data collected on this form by SFTC and the Louvre, the data processors, are necessary for the management of your order and their collection is based on the execution of the contract. Data relating to payments made in connection with purchases made are kept for a period of 13 months from the date of full payment for the said purchase, or 15 months in the case of deferred payment cards, in order to enable the management of any complaints.

In addition, and only on the basis of your consent, your Data may be used to send newsletters and to carry out statistical studies. They are kept for a period of 3 years from the last exchange.

It is intended for use by the relevant departments of the Louvre and SFTC, as well as its subcontractors, DIFYGROUP and Shopify (domiciled at 151 O'Connor Street, Ground Floor, Ottawa, Ontario K2P 2L8, Canada, and registered under the number 426160-7).

Data collected for the creation of an account

The Data collected in this form by SFTC and the Louvre, which are responsible for processing it, is necessary for the creation and management of your personal space. Their collection is based on your consent. It is kept for a period of 3 years from the last exchange. It is intended for use by the relevant departments of the Louvre and SFTC, as well as by its subcontractors, DIFYGROUP and Shopify.

Recipients of the Data

The recipients of the Data are SFTC and the Louvre.

DISCLOSURE OF YOUR DATA

  • We may share your Data with third party companies, including:

  • business partners, suppliers and contractors in connection with the performance of any contract we have with you or with them for the purpose of providing you with a product or service

  • business partners, suppliers and contractors for the purpose of providing you with information about promotions and offers, subject to obtaining your consent where appropriate;

  • advertisers, advertising networks and social networks, who require the Data in order to select and deliver relevant advertisements to you and others. We may also use Aggregate Data and other information to enable advertisers to reach relevant audiences;

  • providers of search engines and analytics services that help us improve and optimise the Site; and

  • third parties where you have given your consent to such sharing or request it.

We may disclose your Data to third parties:

  • if DIFYGROUP, which controls this Site or substantially all of its assets, is acquired by a third party, in which case the Data it holds about its Customers will be one of the transferred assets;

  • if we are under a duty to disclose or share your Data in order to comply with any legal obligation or in order to enforce or apply our terms of use and other agreements; and

  • any other third party where it is lawful to do so.


DATA RETENTION AND TRANSFER

Any Data you provide may be processed and stored, transferred or accessed by entities around the world as specified in this policy. We will take all reasonable steps to ensure that your Data is treated securely and in accordance with this Privacy Policy. We have put in place technical and organisational procedures to protect the Data we collect on this Site.

Unfortunately, the transmission of Data over the Internet is not completely secure. While we are committed to doing everything we can to protect your Data, we cannot guarantee the security of any Data you transmit to the Site; any transmission is at your own risk.

COOKIES

The Site uses cookies and other tracking technologies to distinguish you from other users of the Site. These cookies and technologies allow us to provide you with a better experience when you browse the Site and to improve the Site. If you would like detailed information about the cookies and other technologies we use and the purposes for which we use them, please see our Cookie Policy below.

SOCIAL NETWORKS AND OTHER THIRD PARTIES WHO PROVIDE CONTENT, ADVERTISING OR FUNCTIONALITY ON OUR SERVICES

Some of the content, advertising and functionality on the Site may be provided by third parties with whom we are not affiliated. For example, you may be able to log in to the Site using login services such as Facebook Connect or an Open ID provider. These services verify your identity and offer to share certain Data with us. Services such as Facebook Connect offer to post Data about your activities on this Site to your profile page so that it can be shared with other users within your network.

Children

This Site is not intended for children (as that term is defined by French law) and DIFYGROUP does not knowingly collect Data from children without parental consent except where required by applicable law.

YOUR RIGHTS

You are entitled, in accordance with applicable law, to object to the processing or request restriction of the processing of your Data, and to request access, rectification, deletion and portability of your Data by contacting us as described in the "Contact" section above. In doing so, we may ask you to prove your identity.

You are entitled, in accordance with applicable law, to lodge a complaint with a supervisory authority if you believe that our processing of your Data is in breach of applicable law. You may also, in accordance with applicable law, set out post-mortem instructions.

It is your responsibility to keep your Data accurate and up to date. You can update your Data by contacting us using the procedure described in the "Contact" section above.

We will retain your Data for as long as your account is active or as long as necessary to provide the services to you. We will retain and use your Data to fulfil our legal obligations, resolve disputes and enforce our agreements.

If you wish to sign up to receive our newsletters, we will use your first and last name and email address to send them to you. You may opt out of receiving our newsletters or marketing emails by following the unsubscribe instructions included in such emails, by going to the email preferences tab in your account settings or you may contact us using the procedure described in the "Contact" section above.

You are free to withdraw your consent to the processing of your Data at any time, without affecting the lawfulness of the processing based on the consent given prior to the withdrawal of consent.

LINKS TO THIRD PARTY SITES

The Site, our newsletters and other communications may from time to time contain links to and from the websites of our partner networks, advertisers and affiliates. If you click on a link to any of these websites, please note that these websites have their own privacy policies and that we are not responsible for these policies.

CHANGES TO OUR PRIVACY POLICY

Any material changes we may make to our privacy policy will be posted on this page prior to the change taking effect and/or we will notify you via the Site or, if applicable, via email. Please check this page, this Site and your e-mail regularly for any updates or changes to our privacy policy.

USERS BASED IN THE EUROPEAN UNION

This section of this Privacy Policy applies only if you are using the Site from a Member State of the European Union and supplements the information contained in this Privacy Policy.

Legal basis for processing Data: We process Data for the purposes described in this Privacy Policy and set out above. The legal bases on which we rely to process Data include processing that:

  • is necessary for the performance of the contract between us such as to provide you with the services you request and to identify you and verify your identity so that you can use the Site;

  • is necessary to comply with legal requirements;

  • is necessary to manage our relationship with you and to improve the Site; and

  • is based on the consent of our Customers such as to communicate with you about our products and services and to provide you with marketing information. Your consent may then be withdrawn at any time (using the preference settings in the emails or on our Sites, or using this form, or by emailing us using the procedure described in the "Contact Us" section) without affecting the lawfulness of the processing based on consent obtained prior to its withdrawal.

In some cases, you may be asked to provide us with Data for processing purposes, as described above, so that we can enable you to use the full functionality of the Site.

International Transfers

In the course of sharing your Data in accordance with this Privacy Policy, we may transfer your Data outside the European Economic Area (EEA), to the United States, Canada and Australia. These transfers are governed by standard contractual clauses.

Where we transfer your Data outside the EEA, we will ensure that a similar level of protection is applied to that Data.

  1. Cookie policy

INFORMATION ABOUT OUR USE OF COOKIES AND TRACKING TECHNOLOGIES

The Site uses cookies and similar technologies (as described below) to distinguish you from other users of the Site. These cookies and technologies allow us to provide you with a better experience when you browse the Site, to improve the Site, and to provide you with personalized content and advertising.

A cookie is a small file containing letters and numbers that we store on your browser or on your computer's hard drive with your consent. Cookies contain information that is transferred to your computer's hard drive.

The Site uses 4 types of cookies for the following purposes:

  • les cookies _ab ; _secure_session_id ; cart_sig ; cart_ts ; checkout_token ; Secret ; storefront_digest ; cookieconsent_status ; cookieconsent_preferences_disabled ; Cart ; Secure_customer_sig ; cart_currency ; cart_ver ; _shopify_m ;_shopify_tm ; _shopify-tw ; _tracking_consent ; checkout_locale et epb_previous_pathname which are necessary for the proper functioning of the Site ;


  • les cookies _atuvc ; _orig_referrer ; _shopify_fs ; shopify_s ; _shopify_sa_t ; _shopify_uniq ; _shopify_visit ; _shopify_y ; _y ; tracked_start_checkout ; _ga ; _gat ; _atuvc ; _atuvs ; _utma ; _shopify_d ; et _shopify_sa_p that allow the measurement of visitor traffic ;


  • les cookies _gads ; IDE ; _s ; GPS ; collect ; PREF ; BizoID ; _fbp ; _fbc ; _adroll ; _adroll_fpc ; _ar_v4 ; _adroll_v4 ; _gcl_au ; et _shopify_evids which are used by DIFYGROUP's partners to offer you targeted advertising; and


  • les cookies _gid ; et _cfduid that offer you additional functions and custom settings.

The table below provides more information about the types of cookies we use and the purposes for which we use them:

Type of Cookies

Information on treatment

Cookie

Descriptions & Purpose

Conservation

Strictly necessary

These cookies are essential to enable you to navigate the Site and use its features. The Data collected by these cookies is related to the operation of the Site, for example, the website's scripting language and the security tokens that guarantee the security of the Site's areas.

The person responsible for processing these cookies is DIFY GROUP, registered in the Rennes Trade and Companies Register under number 492 539 523, domiciled at Z.I de la Bellevue, rue blaise pascal, 35220 CHATEAUBOURG, whose Data Manager is Marie MENINI who can be contacted at the following email address: privacy@difygroup.com.

The legal basis for the use of these cookies is the legitimate interest of DIFYGROUP in providing access to its Site.

The recipients of the Data collected through cookies are DIFYGROUP and Shopify.

The Data collected by these cookies is intended to be transferred outside the EEA.

_ab

Cookie set by Shopify. Used to access the admin interface. Retention period: 2 years. More information here: https://www.shopify.fr/legal/cookies

2 years

_secure_session_id

Cookie deposited by Shopify. Use related to browsing an online shop. Retention period: 24 hours. More information here: https://www.shopify.fr/legal/cookies

24 hours

Cart

Cookie deposited by Shopify. Used for checkout purposes, it saves the contents of your shopping cart during your browsing. Retention period: 1 session.

Session

cart_sig

Cookie deposited by Shopify. Use related to payment. Retention period: 2S. More information here: https://www.shopify.fr/legal/cookies

2 Weeks

cart_ts

Cookie deposited by Shopify. Use related to payment. Retention period: 2S. More information here: https://www.shopify.fr/legal/cookies

2 Weeks

checkout_token

Cookie deposited by Shopify. Use related to payment. Retention period: 1 year. More information here: https://www.shopify.fr/legal/cookies

1 year

Secure_customer_sig

Cookie deposited by Shopify. Use related to customer IDs. Retention period: 1 year. More information here: https://www.shopify.fr/legal/cookies

1 year

storefront_digest

Cookie deposited by Shopify. Use related to customer IDs. Retention period: 1 year. More information here: https://www.shopify.fr/legal/cookies

1 year

cookieconsent_status

Cookie deposited by Shopify and the GDPR/CCPA Compliance + Cookie Management app. Accept or decline consent. This will prevent the cookie banner from reappearing each time the user visits our site. This cookie does not track the user's personal information. Retention period: 1 year.

1 year

cookieconsent_preferences_disabled

Cookie deposited by Shopify and the GDPR/CCPA Compliance + Cookie Management app. Accept or decline consent. This will prevent the cookie banner from reappearing each time the user visits our site. This cookie does not track the user's personal information. Retention period: 1 year.

1 year

_shopify_m

Cookie set by Shopify. It is used to manage customer privacy settings. Retention period: 1 year.

1 year

_shopify_tm

Cookie set by Shopify. It is used to manage customer privacy settings. Retention time: 30 minutes.

30 min

_shopify_tw

Cookie set by Shopify. It is used to manage customer privacy settings. Retention period: 2s.


2 weeks

_tracking_consent

Cookie set by Shopify. It is used to set tracking preferences. Retention period: 1 year.


1 year

checkout_locale

Cookie set by Shopify. This cookie is usually provided by Shopify and is used for payment purposes. Retention period: 1 session.


Session

epb_previous_pathname

Cookie set by Shopify. This cookie is generally provided by Shopify to enhance your browsing experience. This cookie is not used to track your browsing on other sites.


Session

Analysis and Reporting

Ces cookies collectent des Données anonymes sur votre utilisation du Site, par exemple, les pages que vous visitez le plus souvent, si vous recevez des messages d'erreur et comment vous êtes arrivé sur le Site. Les Données collectées par ces cookies sont utilisées uniquement pour améliorer votre utilisation du Site et jamais pour vous identifier. Ces cookies sont parfois mis en place par des prestataires de services d'analyse du trafic web tiers, tels que Google Analytics.

Le responsable du traitement de ces cookies est DIFY GROUP, immatriculé au registre du commerce et des sociétés de Rennes sous le numéro 492 539 523, domicilié Z.I de la Bellevue, rue blaise pascal, 35220 CHATEAUBOURG, dont le Responsable des Données est Marie MENINI qui peut être contactée à l'adresse email suivante : privacy@difygroup.com.

La base juridique de l'utilisation de ces cookies est le recueil du consentement.

Les destinataires des Données collectées par le biais des cookies sont DIFYGROUP, AddThis, Google Analytics et Shopify.

Les Données collectées par ces cookies peuvent être transférées en dehors de l'EEE.



_orig_referrer

Cookie set by Shopify. Tracking of landing pages. Retention period: 2S. More information here: https://www.shopify.fr/legal/cookies

2 weeks

_shopify_fs

Cookie deposited by Shopify . This cookie is used to manage targeted advertising and website optimisation. Retention period: 1 session.


Session

_shopify_s

Cookie deposited by Shopify . This cookie is used to manage targeted advertising and website optimisation. Retention period: 1 session.

Session

_shopify_sa_t

Cookie deposited by Shopify. This cookie is used to manage targeted advertising and website optimisation. It is also used to detect links back to the website. Retention period: 30 minutes.

30 min

_shopify_uniq

Cookie set by Shopify. Shopify data analytics: calculates the number of visits to a shop per unique customer. Retention period: 1 session.

Session

_shopify_visit

Cookie set by Shopify. Shopify data analytics: calculates the number of visits to a shop. Retention time: 30 min


30 min

_shopify_y

Cookie set by Shopify. Collects data on visitor behaviour and interaction. This is used to optimise the website and make advertising on the site more relevant. Retention period: 1 year.

1 year

_y

Analysis of data provided by Shopify. Collects data on user behaviour and interaction to optimise the website and make advertising on the site more relevant. Retention period: 1 year.


1 year

tracked_start_checkout

Cookie deposited by Shopify. Use related to checkout. Retention period: 1 year.

1 year

_ga

Cookie deposited by Google Analytics. It allows to trace the visits of a User on the Site via the deposit of an anonymous identifier and to calculate in a random way. Retention period: 2 years.

2 years

_gid

Cookie deposited by Google Analytics. It is used to store and update a unique value for each page visited and to distinguish between different users. Retention period: 1 day.

24 h

_gat

Cookie deposited by Google Analytics. It is used to limit the rate of requests, thus limiting the collection of data on sites with high traffic. Retention period: 1 minutee.

1 minute

__atuvc

Cookie deposited by AddThis. It allows to see the number of "shares". No cookie data is sent to AddThis. Retention period: 1 year.

1 an

__atuvs

Cookie set by AddThis. It ensures that you see the updated account if you share a page and return to it before our share count cache is updated. Retention time: 30 min.

30 min

__utma

Cookie set by Google Analytics. This cookie is used to distinguish unique visitors to the site. It is updated on each page viewed. Retention period: 2 years.

2 years

_shopify_d

Cookie deposited by Shopify. Analysis of data provided by Shopify. Retention period: session.

Session

_shopify_sa_p

Cookie deposited by Shopify. This cookie is used to manage targeted advertising and website optimisation. It is also used to detect links back to the website. Retention period: 30 monthsn.

30 min

Functionalities

These cookies remember the choices you make, for example, the country from which you visit the Website, your language, and any changes you make to the size of the text or other parts of the web pages that you may customise, in order to improve your experience on the Website and to make your visit more personal and user-friendly. The Data that these cookies collect may be anonymised and may not be used to track your browsing activities on other websites.

The person responsible for processing these cookies is DIFY GROUP, registered in the Rennes Trade and Companies Register under number 492 539 523, domiciled at Z.I de la Bellevue, rue blaise pascal, 35220 CHATEAUBOURG, whose Data Manager is Marie MENINI who can be contacted at the following email address: privacy@difygroup.com.

The legal basis for the use of these cookies is the collection of consent.

The recipients of the Data collected through cookies are DIFYGROUP, Google Ads, Shopify, Youtube, Google Analytics, Microsoft, Facebook, Adroll and Google Adsence.

The Data collected by these cookies may be transferred outside the EEA.

__cfduid

Cookie deposited by Cloudfare. It is used to optimise network resources, manage traffic and protect our customers from malicious traffic. Retention period: 1 session.

Session

cart_currency

Cookie deposited by Shopify. Use related to checkout. Retention period: 2 years. More information here: https://www.shopify.fr/legal/cookies

2 weeks

cart_ver

Cookie deposited by Shopify. Use related to checkout. Retention period: 2 years. More information here: https://www.shopify.fr/legal/cookies

2 weeks

réseaux sociaux

These cookies allow you to share your activity on the Site with social networking companies such as Facebook and Twitter. We have no control over these cookies. Please check the privacy policies of these companies to see how their cookies work.


Targeting and advertising

These cookies collect Data about your browsing habits and presumed interests in order to make the advertising you receive more relevant. They are also used to limit the number of times an advertisement appears and to measure the effectiveness of an advertising campaign. These cookies are usually placed by third-party advertising networks. They remember which other websites you have visited and this information is shared with third party companies, for example, advertisers.

The person responsible for processing these cookies is DIFY GROUP, registered in the Rennes Trade and Companies Register under number 492 539 523, domiciled at Z.I de la Bellevue, rue blaise pascal, 35220 CHATEAUBOURG, whose Data Manager is Marie MENINI who can be contacted at the following email address: privacy@difygroup.com.

The legal basis for the use of these cookies is the collection of consent.

The recipients of the Data collected through cookies are DIFYGROUP, Google Analytics and Cloudfare.

The Data collected by these cookies is intended to be transferred outside the EEA.

The _cfduid cookie is kept for the duration of the session. The _gid cookie is kept for 24 hours.



_gads

Cookie deposited by Google Ads. It is used to measure your interaction with advertisements on a website and to prevent the same advertisement from being shown to you too many times. Retention period: 1 year.

1 year

IDE

Cookie deposited by Google Ads. It is used to show Google Ads to users on non-Google sites. Retention period: 1 year.

1 year

_s

Cookie deposited by Shopify. Analysis of data provided by Shopify. Retention time: 30 min.

30 min

collect

Cookie set by Google Analytics. This cookie is used to send data about the visitor's device and behaviour to Google Analytics. It tracks the visitor across devices and marketing channels. Retention period: 1 session.

Session

GPS

Cookie deposited by Youtube. It records a unique ID on mobile devices to allow tracking based on GPS location. Retention period: 24 hours.

24 h

PREF

Cookie deposited by Youtube. It records a unique identifier that is used by Google to keep statistics on how the visitor uses YouTube videos on different websites. Retention period: 1 year.

1 an

BizoID

Cookie deposited by Microsoft. It allows us to deliver personalised content to users. Retention period: 30 days.

30 days

_fbp

Cookie deposited by Facebook. It identifies browsers in order to offer advertising and site analysis services. Retention period: 90 days.

90 days

_fbc

Cookie deposited by Facebook. It allows to identify users who arrived on the site from an Ad and their destination page. Retention period: 90 days.

90 days

__adroll

Cookie deposited by Adroll. Stores an identifier that identifies the recurring user's device. This identifier is used for targeted ads. Retention period: 1 year.

1 year

__adroll_v4

Cookie deposited by Adroll. It allows you to select personalised advertisements. Retention period: 1 year.

1 year

__adroll_fpc

Cookie deposited by Adroll. Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisements - The service is provided by third party advertising hubs. Retention period: 1 year.

1 year

__ar_v4

Cookie deposited by Adroll. Optimises the display of advertisements on the basis of the combined movement of the user and various advertisers' offers. Retention period: 1 year.

1 year

_gcl_au

Cookie deposited by Google Adsence. It is used to test the effectiveness of ads on websites using its services. Retention period: 3 months.

90 days

_shopify_evids

Cookie set by Shopify. It contains data about the contents of the shopping cart. This data is used for marketing purposes by promoting related products or for retargeting purposes. Retention period: session.

Session


Please note that third parties (including, for example, advertising networks and external service providers such as web traffic analysis services) may also use cookies, over which we have no control. These cookies are typically analytics and/or performance cookies, or targeting cookies.

To exercise your rights, please refer to the "Your Rights" section of the Privacy Policy above.

We may use cookies to:

(i) collect anonymised Data about user behaviour on the Site. We may also record the site from which the user came to the Site, and to which site the user goes, as well as certain Demographic Data (e.g. the user's location) and we may use this Data to analyse user behaviour on different sites;

(ii) categorize groups of users (anonymously) on the basis of demographic and/or behavioral Data and use this Data to target our advertisements to users tracked by cookies on third-party websites, the louvre.fr website and the boutique.louvre.fr website.

Our Site may use Google AdSense to serve ads, including information about your demographics and interests. When you view or click on an advertisement, a cookie will be set to enable us to serve ads that may be of interest to you on this or other websites. You can choose not to accept the use of this cookie by visiting Google's Advertising and Privacy page: http://www.google.com/privacy_ads.html.

Most Internet browsers are automatically set to accept cookies. However, if you wish to refuse or delete a cookie (or similar technology), please consult the help and support section of your Internet browser for instructions on how to block or delete cookies. Please note that you may not be able to take advantage of all of the features of the Site, including certain personalized options, if you delete or disable cookies.

For more information on cookie management, please visit www.allaboutcookies.org, or www.youronlinechoices.eu for additional information on behavioural advertising and online privacy.

Web tags

We, or our third party partners, may use a software technology called "web beacons" (also known as spy pixels, web beacons, or clear GIFs) to help us understand what content is effective, for example, by counting the number of users who have visited these pages, and to understand usage patterns. Web beacons are small images with a unique identifier, similar in function to cookies, which are used to inform us when a page is viewed. Unlike cookies, which are stored on the user's computer hard drive, beacons are embedded in web pages, advertisements and emails. We, or our third party partners, may link the Data collected by web beacons to other Data we collect about you.

In addition to the ability to disable cookies and other tracking technologies, as described above, you may opt out of receiving targeted advertisements from participating ad networks, audience segment providers, ad server vendors, and other service providers by visiting the websites operated by the Network Advertising Initiative and the Digital Advertising Alliance.

Duration of validity of cookies

Data that is stored for RGPD acceptances and RGPD requests (any kind of information that may be requested through our Site, including deletion requests) will be deleted according to the deadlines expressed in the table above.